Andy Bowie


Andy Bowie

Founder of 50 Degrees Ltd. Andy is a public service innovator, working across the public, private and not for profit sectors over the last 15 years in a variety of business development, strategy and commissioning roles. He has worked across multiple public service markets and sectors in the UK, including local government, health and social care, children’s services, welfare to work, and vocational skills.

After ten successful years in the private sector, leading large big ticket bid teams as Director of Business Development, Andy moved into the public sector, initially as part of the Community Budgets programme in Greater Manchester. He was then appointed Head of Commissioning and latterly Head of Business Development and Innovation for Manchester City Council, driving the reform and devolution programme in the City, identifying radical new models of delivery to deal with the fiscal and demand challenges facing local government today.

Andy brings direct practical experience of helping organisations develop growth strategies; bid for and win multiple, large scale complex bids in different markets; commissioning services, including leveraging social investment; re-designing public services so that they better meet the needs of customers; and leading large scale change programmes in complex stakeholder environments.

Andy is a Sheffield resident, a cycling fanatic and is trying to make being a policy geek cool again.

ps – the profile pic is a deliberate attempt to avoid a cheesy shot in smart casual in black and white. It’s Andy on ‘the hardest climb in pro-cycling’ the Angliru in Asturias, Spain.

Emily Bagley-Duncan

Emily has been writing winning bids for more than 15 years. Starting her career in welfare to work, Emily has successfully secured more than £1bn worth of employment-related contracts for both private and voluntary-sector organisations. Emily moved on to specialise in a broader range of sectors as Head of Bid Production at one of the world’s largest government-outsourcing companies. Here she led the team responsible for the research, writing and production of all high-value bids across the company, including those in the offender management, education and skills, health, immigration, facilities management, defence and transport sectors.

Since going freelance in 2014, Emily has secured contract wins for every client she has worked for. She brings expertise in the full range of tendering services, from resource and project management capability, quality assurance processes and direct writing/production support.

Emily spends her free time entertaining her two young daughters and doing up her money pit of a house.

Matt Wells

Matt is an internationally respected business development professional. He has held a range of senior operational and strategic roles in the UK and Australia’s employment services, skills, criminal justice, health and education sectors. Matt’s experience enables him to bring insight from international best-practice models to the UK’s public services market.

Matt has a proven track-record of supporting business growth, operating at a Board and CEO level, enabling organizations to expand their market share and to move effectively into new delivery sectors.

Matt is a keen traveler, with 42 countries under his belt (to date), and rates Nepal as his favourite destination. He is a married man and enjoys spending time with his young family, particularly at the local climbing wall where he shares his love of bouldering with them, ‘encouraging’ them to climb the more difficult routes via chocolate egg bribes.

John Ashworth

John is an award winning communications professional with 15 years experience of designing and delivering strategies that support the delivery of public services.

Specialising in communications, marketing and stakeholder engagement, John excels at translating complex government programmes and policy priorities into clear, easily understood and successful engagement strategies. This includes flagship programmes such as the Work Programme and the NHS Friends and Family Test.

John’s experience across the contract lifecycle includes public affairs and PR, helping organisations be clear about their offer, their messages and the best way of reaching their target audience; bid writing and critical review; multi-channel communication; crisis handling; and partnership development.

As well as sporting a fine beard, John is often found running, doing half marathons, and might just sport the strongest pair of legs outside of the England rugby team.

Steve Marsland

Steve is an experienced leader and executive director, having held P&L and business development responsibilities across a variety of front line public services and geographies including the UK, Europe, Australia and Israel. Steve brings 20 years experience across commercial, operational, account and market development roles, and his most recent role has been leading a business and performance insight function to improve Management Information and Business Intelligence capabilities.

Steve brings particular insight in financial modelling and commercials; supply chain development and commercials; developing evidence based performance offers and continuous improvement; complex programme management and implementation; and MI/BI system development and insight.

As well as cycling, mountaineering and all round hero status, Steve coaches his son’s junior football team and cheers his daughter on who swims for the City of Sheffield.

Katy John

Katy has found gainful employment with Maximus. We’re going to miss her, particularly her use of ‘as such’, and will be doing our best to lure her back to 50 Degrees in the future.

Katy is an experienced business development and solutions design consultant and supports organisations across the public, private and third sectors. She has two decades of experience working with market-leading providers, creating and implementing strategies that have delivered results for commissioners and their customers.

Katy’s expertise spans the bid development life-cycle, and she has led business development teams that have secured contracts valuing over £500m. Her solutions design expertise has benefited organisations in the housing, local government, health and employability sectors, most recently supporting a successful tender for the government’s flagship Work and Health Programme in London. 

Katy has a young son, who is currently dominating 99% of her time, but if she does get a moment then she enjoys indulging her passion for playing and watching live music. She is currently contemplating how to finish her half-written novel, a simple task given the lack of available free time and relentless sleep-deprivation.