A number of us (admittidly over a few glases of rose in the sunshine) have been trying to articulate in simple terms what makes clients choose and buy consultants. Our acute, razor-sharp insight suggests the following:
a) Be nice. People buy from people they want to work with.
b) Be effective. Deliver the outputs requested by the deadlines agreed.
c) Be bright. Bring brains and creativity to complex problems.
d) Don’t be a dork. This is really a subset of a), but is characterisised by humility, humour and honesty.
And that’s it.
There’s a Venn diagram in there somewhere I’m sure. If you’re nice, effective, bright (and not a dork) then we’d love to hear from you, as we seem to be expanding despite our best efforts to go cycling, climbing and generally enjoy this sunshine.