Who we are

50 Degrees has enabled organisations to win complex, large-scale public service contracts since 2015, securing over £3bn+ across 30 different markets, in 15 countries at a win rate of over 80%. 

We achieve this by building long-term partnerships with you, delivering a compelling business development advisory and support model. 

 Clients choose us because we deliver:  

  • Market knowledge: We operate across different public service markets and services, from prison operations to disability employment, from facilities management to vocational rehabilitation. This depth and breadth of experience brings different perspectives, scale, innovation and insight. 

  • Specialist in-house expertise: We directly employ a team of experienced business development professionals – we’re not an agency or broker. Our consultants will challenge your thinking, and offer alternative approaches and solutions informed by their extensive experience.

  • Full stack support: We provide an end-to-end business development support model, helping organisations to develop strategy, enter new markets/services, design new service delivery models, write winning bids, and transfer knowledge to mobilisation teams.  

  • Integrated, flexible support: We understand the challenges of large complex deals and deploy our teams flexibly, working as an embedded partner. For example, we build relationships with subject matter experts; coach and support in-house bid writers; do the heavy lifting to enable your sales directors to focus on the strategy.  

  • We provide advice, insight and challenge, acting as a critical friend across the whole business development cycle. This includes: 

    • Research & Advisory Services: Turning policy into practice through insight informed by the latest research, enabling organisations to deliver effective frontline services  

    • Bid Writing & Bid Management: Delivering contract success through compelling, compliant proposals that meet and exceed commissioner requirements  

    • Commercial & Financial Modelling: Ensuring bid success through precise, dynamic and competitive financial models 

    • Social Value: Designing compelling propositions, articulating their benefits and aligning outcomes to commissioner requirements  

    • Business Development Improvement: Optimising the performance of business development teams through practical tools and achievable milestones  

    • Win Strategy & Value Proposition Development: Unlocking potential through tailored value propositions that drive growth and differentiate our clients from their  competitors. 

  • We have the capacity and capability to help our clients navigate the large-scale, complex requirements of designing and articulating compelling solutions that meet and exceed commissioner expectations. Our international experience across multiple public service sectors gives us the inside track on best practice approaches. We use this knowledge to create innovative solutions to solve well-established problems, tapping into insight and ideas from adjacent markets and sectors.   

    Our services are led by highly experienced senior operators, known and respected across the sectors we support. This includes former Business Development Directors, Heads of Sales, Bid Directors, Commercial Directors, Solution Directors, and specialist writers.  

    And we count a number of former Senior Government Commissioners amongst our team of consultants. This enables us to work with commissioners to advise and support on the design and evaluation of public service programmes, developing value for money interventions that positively impact on service users.  

  • Our values govern how we work with our clients, public or private, big or small: 

    • Creativity: We believe in new ideas, insight, disruption and striving for that piece of inspiration that gets us to the right answer 

    • Collegial: We know we don’t know everything; we believe we can only create something great when we work together 

    • Challenge: We constantly question our thinking, we challenge assumptions, we welcome constructive criticism, and we don’t ever assume that our way is the right way 

    • Fun: We foster an environment that people want to work in, where they can do their best work; we believe that people are most motivated when they’re enjoying what they do 

    • Quality: Because what’s the point in doing something, if it’s not done properly? We have a relentless focus on quality, on delivering a fantastic product, and on exceeding expectation 

    • Success: To be honest, we do just love to win… but we also love winning because it means that public services get better.

    90% of our business comes directly from client recommendations, and repeat business.