New Market Entry

Enabling organisations to enter new markets in the UK and Internationally

We are public service specialists with experience of working across 30+ different markets in 15 countries. Over the last 15 years, we have worked with hundreds of different organisations, from market-leading FTSE 100 businesses, through to small third sector providers delivering vital services in local communities.

We have the knowledge our clients need to support them to identify and capitalise on new market opportunities.

We enable our clients to move into adjacent markets, where their particular skills and service-delivery models can be adapted to support a new cohort of service users. And we enable our clients to move into new markets internationally, enabling them to export their skills into new markets where commissioners are looking for best-practice insight and innovation to tackle entrenched issues.

Our approach

We take a personalised, tailored approach to working with our clients, understanding that each project is unique. Every project starts with a conversation, where we will begin the process of understanding what your organisation is looking to achieve in terms of business development and growth. We’ll review your existing service offer and use our in-depth understanding of UK and International markets to identify opportunities that align with your vision and growth objectives.

We recognise that moving into new markets requires careful planning. It’s something we understand because we have done it ourselves. Over the years we have developed from a bid writing consultancy, specialising in the UK employability market, into an organisation that delivers services across the whole business development cycle, serving 30 different markets, including defence, justice, facilities management and health.

Our end-to-end service offer will ensure you are effectively supported, every step of the way.

Our services

We have a proven track record in helping clients through the following services:

  • Market Entry Planning: Working with you, we will develop a thoroughly researched Market Entry Plan aligned to your strategic ambitions; we will ensure you understand the competitive landscape, regulatory landscape, opportunities and risks, and, for International opportunities, address societal and culture nuances.

  • Business Development Review: Aligned to the principles of our Business Development Accelerator service, we’ll examine all aspects of your process, from sales strategy and client engagement through to commercial modelling and bid production; we’ll develop a clear strategy to help your business development and sales’ teams (and the whole business) understand the key objectives that need to be achieved to successfully move into a new market.

  • Mergers & Acquisition Support: The best route into a new market may be via a merger or acquisition of an established service provider; we will provide you with detailed insight into potential opportunities, informed by our in-depth sector and provider knowledge.

  • Joint Venture Support: New market opportunities often include a service delivery component where you do not have a demonstrable track-record; we can connect you to organisations with the right skillset (and with an approach aligned to your vision and culture) to support the creation of successful partnerships that meet commissioner requirements.

David McDougall

“The frontline service market is rapidly involving and commissioners are looking at making fundamental changes to the way that services are both commissioned and delivered. This includes engaging with new providers to access best-practice models from adjacent markets in the UK, or from International markets.

“New market entry is a complex process. We have the in-depth knowledge of the public services market, and the provider connections needed to support our clients to identify and capitalise on opportunities that enable them to expand into new markets and achieve sustainable growth." 

If you’re interested in learning more, we’d love to talk to you about how 50 Degrees can support your organisation. Please use the link above to send us an email and we’ll get right back to you.