Work Winning Strategy
Developing business winning strategies to secure long-term growth
In the highly competitive world of complex government bids, the development of an insight-led strategy is crucial for successfully securing contracts. Intense competition for tenders, combined with stringent evaluation criteria, means that only organisations with a comprehensive understanding of the requirement, a compelling delivery model, and a compliant tender will be successful.
We will work in partnership with you, focusing on three key pillars:
Aligning your proposal with to what the awarding authority wants
Crafting a compelling value proposition
Differentiating your organisation from your competitors.
We have developed work winning strategies for international, market-leading organisations, generating over £1.75bn in new business in the past two years alone.
Our approach
Our approach ensures that we develop a tailored work winning strategy that means your organisation, your solution, and your bid stands out. We will work in partnership with you to understand your long-term objectives, working collaboratively with you to ensure you are positioned effectively to capitalise on opportunities, and achieve long-term growth ambitions. Our team on specialists will ensure we leverage your market and competitive intelligence to create and articulate a compelling solution that exceeds evaluators’ expectations.
Our services
Tender analysis: Our process begins with a thorough analysis of the tender documents. We ensure your bid directly addresses the government agency’s specific requirements and objectives, maintaining compliance while demonstrating how your solution best meets their goals.
Value proposition: We will help you develop a strong value proposition that highlights the long-term benefits of your solution—whether it’s cost savings, increased efficiency, innovation, or risk mitigation. By optimising your technical, financial, and management plans, we ensure maximum value is delivered.
Competitor analysis: A successful bid goes beyond your own offering—it’s essential to understand your competitors. We conduct comprehensive competitor analysis to evaluate their strengths, weaknesses, pricing strategies, and past performance. This insight allows us to identify gaps in the market, opportunities for differentiation, and areas where your bid can provide superior value. Understanding the competitive landscape enables us to position your proposal effectively, ensuring it stands out from the rest.
Optimisation: We will contextualise our approach to emphasise your organisation’s unique strengths—whether it’s past performance, specialised expertise, or innovative approaches. By showcasing these strengths and using competitor insights, we craft a strategy that provides the ‘golden thread’ for a winning submission.
John Ashworth: Managing Consultant
“The key to our proven approach to developing work winning strategies for our clients is effective partnership. Our team has the knowledge and understanding of how to build effective solutions and articulate them through clear, concise and compliant tender submissions. But it’s our clients that have the market insight and intelligence, and a clear vision of what they want to achieve..
“Our experience and expertise enables us to ask our clients the right questions, to ensure we understand their objectives, and their strengths, enabling us to develop a tailored strategy that identifies bidding opportunities that support long-term growth.”
If you’re interested in learning more, we’d love to talk to you about how 50 Degrees can support your organisation. Please use the link above to send us an email and we’ll get right back to you.