The deadline

If you’re planning on working with any organisation that does what we do, then one of the questions we recommend that you ask them is, ‘how do you feel about deadlines?’. 

What would we say?

Deadlines define our business, probably as much as anything else. Bidding is high pressure, it’s tight timescales, it’s about producing your best under difficult circumstances. And the deadline is always looming. It’s always there. Tick tock.

We love the deadline. It’s intoxicating. It galvanises us, gives us focus, pushes us to do better, more creative work. And meeting a deadline, when you know you’ve done great work (as a team) is addictive… there is probably no high quite like a post-submission high, reflecting on weeks and months of hard work over an alcoholic beverage. That’s worth something.

And yes, obviously there are times when we hate the deadline’s guts too. There’s always the ‘what if?’ and the ‘what could we have achieved with a little more time?’, but that’s important too. It’s how we learn to do better and do more with the time we have the next time around. Because there’s always a next time. Like we said… it’s addictive.

Imagine a world without deadlines.

We love them. We hate them. We love them again.